Ernst Johann Lehmann (1849-1900) from a photo taken about 1888. Chicago Tribune, January 7, 1900.
As a young man, Lehmann opened a small jewelry store on Clark Street in Chicago. His ambition was to market affordable goods to the working class, selling items for less than other stores. In 1875, he was so successful that he moved his business into a larger building at State and Adams Streets and called it The Fair Store. He named his store "The Fair" so that people knew they would be treated fairly.
"He was," according to the Chicago Tribune, "a shrewd business manager and gained a wide reputation by the cheapness of his goods and by his practical business methods." He sold items for less than other stores, making up for smaller profits by the sheer volume of sales.
In addition to jewelry, The Fair sold men's and women's clothing, hats, shoes, notions, and household goods. One building at a time, The Fair grew and by 1882, occupied every building along the north side of Adams between State and Dearborn Streets. That same year, Lehmann realized another of his ambitions. He brought the Wisconsin Central Railroad to the tiny north suburban community of Lake Villa to create a thriving resort town. By the early 1900s, 18 passenger trains a day arrived in Lake Villa.
The Lehmann family was very influential in the Lake Villa area. They built large estates and employed area residents. Their legacy lives on in subdivisions and communities, most notably in the Lehmann Mansion. The mansion was built in 1912 by Charlie Hamlin and Frank Hamlin as a summer home for Lehmann's son, Edward. In 2001, the mansion was purchased by the Village of Lake Villa. The Village of Lindenhurst began as son Ernst E. Lehmann's, 240-acre dairy farm known as Lindenhurst.
Lehmann advertised extensively, as seen in this circa 1880 ad. The Fair was the first department store to place a full-page advertisement in a Chicago newspaper. In 1897, Lehmann built a $3 million modern store, said to be more than two times as large as the Bon Marché in Paris.
As his store expanded and fortunes increased, Lehmann's health deteriorated. In 1890, his wife, Augusta Handt, gained legal authority to commit him to the Bloomingdale Asylum for the Insane in White Plains, New York. In January 1990, when E.J. Lemann died, many theorized that the pressures of his business enterprise and interest in the development of Lake Villa were too much for him.
The family continued to operate The Fair until 1925 when they sold it to chain store magnate S. S. Kresge.
The family continued to operate The Fair until 1925 when they sold it to chain store magnate S. S. Kresge.
- Diana Dretske, Curator ddretske@LCFPD.org
